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  1. The Elusive Fan (Inbunden)

    av

    Irving Rein, Philip Kotler, Shields Ben Ryan

    ISBN: 9780071454094 - UTGIVEN: 200607

    Sports are a multibillion-dollar global business that will continue to grow by leaps and bounds into the foreseeable future. The bad news is: It's never been harder to attract, engage, and retain the sports fan. Today's sports fans are bombarded by choices. Traditional sports, such as baseball, foot[...]

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    från 269.00 kr
  2. The Sports Strategist: Developing Leaders for a High-Performance Industry (Inbunden)

    av

    Irving Rein, Ben Shields, Adam Grossman

    ISBN: 9780199343836 - UTGIVEN: 2014-09

    In the $750 billion dollar sports industry, is winning on-the-field the only driver that matters for off-the-field business success?
    Today's high-performance sports business is more complex than ever before and presents new challenges to the industry at all levels. Sports organizations are fight[...]

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    från 227.00 kr
  3. Marketing Places (Häftad)

    av

    Philip Kotler, Donald H. Haider, Irving Rein

    ISBN: 9780743236362 - UTGIVEN: 200702

    Today's headlines report cities going bankrupt, states running large deficits, and nations stuck in high debt and stagnation. Philip Kotler argues that thousands of "places" - cities, states, and nations - are in crisis, and can no longer rely on national industrial policies, such as federal matchin[...]

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    från 231.00 kr